promotional video legal

Content

The UK has reculations based on what content is shown in the advert and based on what statements are said in the advert for example "you can only claim a drink is low alcohol if it is between 0.5% to 1.2%. These regulations are mainly avoided due to Ancestrees's advert being mainly story based and not containing any stats and figures in it about the application however it is important to be aware of these regulations. Adverts shown in the UK must be; an accurate description of the product/ service, legal, decent (no unnecessary vulgar language), truthful, honest and socially responsible (encouraging illegal activity, unsafe or antisocial behaviour). Again i believe the idea of our advert fits these as it does represent the application accurately as being an app that allows you to make links to your ancestry and communicate to other like minded people. Our advert contains no vulgar language or illegal activity and doesn't encourage antisocial behaviour. I believe the context of the content is respectable and doesn't use stereotypes that could be harmful or dangerous to the business or consumers.

Copyright.

Ensuring that we do not cross copyright during our promotional video is very important. Copyright laws stop people creating online content from stealing other peoples content and putting it in their content. We can assure that we do not break copyright laws by making sure that everything on the screen is legally ours such as licensing any music and having appropriate documentation that we paid for the usage of animation or special effects within our promotional video to ensure that it is ours to use for the film. Copyright can lead to fines of up to £50,000 and you could face six months in prison, if the case reaches a crown court you could face unlimited fines and a maximum sentence of up to ten years. Copyright lasts for 100 years meaning that if you wanted to use music in your video that wasn’t from 1920’s at the earliest then you would be required to pay for a license.

Fair use.

Fair use comes into play when something has been altered enough to consider it no longer linked to the original other than in parody, for example if a theme song of a company is based of a song from a band then It must contain enough differences for it to be considered a parody. It is essential for it to be different enough from the original otherwise it will fall under copyright law.

Ethics.

When it comes to ethics there are many things to consider. Starting with payment it is important that you are paying any actors or crewmen on set a fair and reasonable wage. Not just the bare minimum. It is fair that if someone is doing a lot to help you then you also do what you can to help them. Minimum wage for unknown actors can be quite low so it is important to consider paying people a respectable wage for the work they are doing. Ethics also takes into consideration health and safety, ethically you as the director must do all you can make sure the work environment is safe and assist anyone who is harmed as per an accident. As the director it is also you responsibility that all animals on set are cared for at all times they are on the set. It also falls under ethics that you provide he required lengths of breaks for the crew and actors, these breaks should consist of 20mins worth of breaks in the form of a lunch or tea break however ethically I would say this break is fairer if it were 30mins, workers are also entitled to 24 hours of uninterrupted rest every week or 48 hours of rest fortnightly, this equates to weekends being days off or if workers are needed on specific days(which might be the case during filming) employers may choose the 48 hours fortnightly to allow for work to be completed on the days actors or crewmen are needed. Employees are also eligible for 11 ours worth of uninterrupted rest between work days. Child actors have ethical issues that we must make sure we follow, for example they cannot be told to do anything dangerous or harmful to themselves, not to mention that they require regular breaks. As the director it is your responsibility to ensure that any children within the film are treated as fairly as an adult would. Depending on the age of the actor it is important that either they or their parent/ guardian sign a consent form for the child to participate in the making of the promotional film

Health and safety

Health and safety in terms of the advert we are creating is fairly minimal as there is only one IRL scene to be filmed however it doesn't mean we won't take it seriously as the safety of actors and crew should be top priority. Any wires on the ground should be taped over to avoid trip hazards and lighting should be acceptable for where the shooting is occurring as it could hurt someone's eyes if a bright light is used in such a small area.